🇮🇹 Giorgia Meloni
Italys Meloni follows pop stars in seeking to trademark her voice to combat AI deepfakes – Winnipeg Free Press
What happened
Italian Premier Giorgia Meloni has applied to trademark her voice with the European Union's Intellectual Property Office, seeking to protect herself against AI-generated deepfakes. The application includes a four-second audio recording of Meloni repeating the phrase "Io sono Giorgia Meloni" ("I am Giorgia Meloni"). Meloni's move follows the efforts of other public figures, including Taylor Swift and Matthew McConaughey, who have sought to protect their voices against unauthorized use. The filing
Why it matters
The spread of AI-generated deepfakes has raised concerns about the potential for deception and harm. The trademark application may provide Meloni with an additional legal tool against unauthorized use of her voice. Public figures are seeking to protect themselves against AI-generated deepfakes, which can be used to deceive, manipulate, and harm individuals.
Key facts
- Meloni has applied to trademark her voice with the European Union's Intellectual Property Office.
- The application includes a four-second audio recording of Meloni repeating the phrase "Io sono Giorgia Meloni".
- Meloni's move follows the efforts of other public figures, including Taylor Swift and Matthew McConaughey.
- The trademark application may not automatically prevent AI-generated imitations of Meloni's voice.
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Publisher evidence used
Reporting attributed to winnipegfreepress.com. WorldLeadersNews links readers to the publisher and does not present a headline-only item as a full article analysis.
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