🇧🇷 Luiz Inácio Lula da Silva
Lula Campaign Ads Blocked by Meta Days Before Vote
What happened
Meta blocked the ad account of Luiz Inácio Lula da Silva's campaign on 23 September, but later restored it, allowing paid online campaign ads to continue until 1 October. The campaign's ad account was used to pay for ads on Facebook and Instagram. A complaint was filed with Meta, requesting the account's reinstatement and preservation of records. The block did not stop the campaign from posting unpaid content.
Why it matters
The blockage of the ad account is significant due to Brazil's strict regulations on paid campaign advertising, which only allow online ads from 16 August to 1 October. The episode is also seen as a matter of "extreme gravity" as cutting off a candidate's channels during an election can impact the outcome.
Key facts
- Meta owns Facebook and Instagram
- The ad account was used to pay for ads on Facebook and Instagram
- The block was later restored, allowing paid ads to continue
- Paid online campaign ads must stop on 1 October.
Topics
Publisher evidence used
Reporting attributed to riotimesonline.com. WorldLeadersNews links readers to the publisher and does not present a headline-only item as a full article analysis.
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