🇮🇹 Giorgia Meloni
Italy PM Giorgia Meloni files to protect her voice from AI deepfakes
What happened
Giorgia Meloni submitted a four-second audio recording of herself saying "Io sono Giorgia" to the European Union Intellectual Property Office (EUIPO) in an effort to protect her voice from unauthorized use by AI platforms. The application was made on Monday and can be found on the EUIPO website. This is not the first instance of a public figure taking steps to protect their identity from AI misuse, with US actor Matthew McConaughey and singer Taylor Swift also having done so.
Why it matters
The rise of AI deepfakes poses a concern for public figures and individuals alike, as they can be used to deceive and manipulate others. Meloni's decision to trademark her voice highlights the need for greater protection against unauthorised use of personal identity features. The issue is particularly pertinent in the context of the upcoming Italian general elections.
Key facts
- Italian Prime Minister Giorgia Meloni
- submitted a four-second audio recording to EUIPO
- recorded herself saying "Io sono Giorgia" twice
- the application was made on Monday
Topics
Publisher evidence used
Reporting attributed to bbc.co.uk. WorldLeadersNews links readers to the publisher and does not present a headline-only item as a full article analysis.
Related leaders
