🇧🇷 Luiz Inácio Lula da Silva
The day Lula took his first selfie
What happened
Luiz Inácio Lula da Silva, who had never owned a cellphone, took his first selfie on October 7, 2022, using his wife Janja's phone. The selfie was taken with the help of a young representative, Pedro Rousseff, and others. Lula's team had previously struggled with social media, with each of his social media accounts being managed by a different team, and his posts averaging 102,000 interactions compared to his opponent's 448,000.
Why it matters
The event marked a significant shift in Lula's communication style and helped him connect with a younger generation. His use of social media ultimately contributed to his election victory, with his posts reaching millions of people and mobilizing supporters. The campaign's success also highlighted the importance of social media in Brazilian politics.
Key facts
- Lula's first selfie was taken on October 7, 2022
- He used his wife Janja's phone to take the selfie
- The selfie was taken with the help of Pedro Rousseff and others
- Lula's posts averaged 102,000 interactions before he took the selfie
- His posts reached millions of people after he started using social media more effectively.
Topics
Publisher evidence used
Reporting attributed to english.elpais.com. WorldLeadersNews links readers to the publisher and does not present a headline-only item as a full article analysis.
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